Bear Cub Cafe is a conceptual branding project focused on the design and fabrication of a vacuum-formed signage mold for a family-oriented café. The brand was developed around the idea of a calm, minimalist sanctuary for modern mothers and their young children, emphasizing natural aesthetics, warmth, and inclusivity. Clean lines, muted tones, and soft forms guided the visual language to reflect a space where parents can relax while remaining connected to their children. The primary deliverable of the project was the creation of a vacuum-formed mold, produced by laser cutting and assembling a male mold. The signage form translates the brand’s gentle, playful identity into a tactile, three-dimensional object that feels approachable and child-friendly while maintaining a refined, modern presence. This project explores how branding, material choice, and fabrication techniques can work together to create expressive, functional signage rooted in both concept and process..