What I Do

I’m an industrial design and visual communication design student focused on branding, product, and marketing. I’m interested in how design decisions translate into real-world impact, from concept through execution.

Graphic & Brand Design

Design Strategy & Marketing

UX/UI & Visual Communications

Product & Industrial Design

Fabrication & Production Oversight

How I Work

  • I begin by understanding the problem through research, stakeholder input, and contextual analysis to uncover real user needs, constraints, and opportunities.

  • I synthesize insights from research to clearly define the core problem, align goals, and establish a focused design direction before moving into solutions.

  • I explore and test multiple ideas through sketches, CAD, and prototypes, refining concepts through iteration and feedback while balancing creativity with real-world constraints.

  • I finalize and execute the chosen solution with attention to detail, ensuring all outputs are production-ready, consistent, and aligned with the original goals.

My work is guided by the Double Diamond framework: a structured approach that balances exploration with clarity to deliver considered, execution-ready design.

Flowchart illustrating the process of research and design, starting with 'Discover' phase leading into 'Research' and 'Define', then 'Develop' leading into 'Design', and ending with 'Deliver'.