Where Are Rural Doctors is a satirical social campaign that critiques Alberta’s government by comparing the difficulty of finding a rural doctor to a game of Where’s Waldo. The project uses humor and familiar visual references to highlight a serious healthcare issue. Waldo is reimagined as a doctor, and stamp-style graphics inspired by the books were redesigned to represent different rural locations across Alberta. The campaign includes a poster series, billboard signage, stickers, a website, and social media content to amplify awareness and engagement.