Eye Drop Redesign
This project focused on the importance of information design and how to make clear, direct hierarchies of information, which is highly beneficial in medical design. The main topic was addressing how eye drops can be highly confusable with other types of drops and substances in similar-looking bottles. The other consideration to address was ensuring all of the information is displayed in a manner that is useful to the consumer.
This project was presented to the IIID and featured in the 2025 CIDI Conference held in Brazil.
Year: 2025
Client: DES 494
Industry: Information Design
Group: Cameron Roscoe & Tice Kehler
Services: Information architecture, data visualization, visual hierarchy